Everyday, Reconsidered

ATOM operates in a category filled with highly functional products that often look and communicate in very similar ways. Our approach was to give the brand a stronger point of view. We developed the visual identity and translated it across packaging, digital communication and a new Shopify store. The e-commerce experience was designed to make specifications easy to understand while giving the products enough visual space to feel considered and desirable. The result turns everyday kitchen tools into a much more recognisable consumer brand.