Kiyaara begins with artwork. Original motifs are drawn and painted by artists before being translated onto contemporary vegan bags and accessories. Our job was to make that process and personality visible online. We redesigned the e-commerce experience around storytelling, product discovery and the artwork behind each collection, while continuing to develop new campaign experiences, landing pages, promotional mechanics and creative direction. The result is a Shopify store that doesn't simply display products, but gives customers a much stronger sense of the world behind them.